This makes testing even brand new campaign types a winning proposition. or EU which can be easily 20 times that amount and means that advertising is a profitable proposition even for high volume keywords. This is a fraction of the aCPC we see in even moderately competitive markets in the U.S. Our own data shows that aCPC over a 3-month recent time frame is only $0.07 USD or $1.40 MXN Pesos. The average Cost-Per-Click (aCPC) in Mexico is very affordable. Advertising competition, when compared to other Amazon marketplaces, is minimal.There is also a large and growing population of Mexicans and other Hispanic peoples in the United States, so making your brand better known in the Spanish language demographic is a smart move. Mexico is one of the fastest-growing eCommerce marketplaces globally and is already the second-largest in LatAm behind Brazil.Mexico is the largest Spanish-speaking country in the world by population, with a rapidly increasing number of online shoppers as the country expands broadband internet infrastructure and cultural acceptance around shopping online grows.– Sofia | AMZ Pathfinder PPC Specialist Major reasons to sell on Amazon Mexico:
“Being able to focus on expansion, taking advantage of the resources of specific trends in the Mexico marketplace, and emphasizing that those who manage these marketplaces at our company are native speakers of the language gives a very important advantage to be able to notice areas of opportunity and in the handling of the data and cultural awareness.” Some of these businesses are run by Mexican nationals who understand the culture at a deep level which aids in their success, but the great thing about Amazon is you don’t need to have that cultural fluency to find traction and grow a business.ĪMZ Pathfinder has several Amazon PPC specialists who are not only native speakers but have a track record in helping brands scale into this marketplace.
We work with several client businesses that are selling in the Mexican marketplace. As an Amazon FBA seller, having your inventory close to a growing market is another reason to make the move. This investment ensures fast delivery times for Amazon shoppers in Mexico. They are strategically placed near large population centers such as Guadalajara and Monterrey in addition to Mexico City where they first set up shop. When it comes to fulfillment, Amazon now runs five fulfillment centers, two support buildings, and two sorting centers in Mexico. This gives Amazon a competitive advantage over other online marketplaces serving Mexico. Not only that but in 2017 Amazon introduced their popular Prime Program which, just like those in other countries, includes free shipping and one or two-day shipping in select markets, Prime Video, and a host of other membership perks.
0 kommentar(er)
